Customer Retention

It is a well-known fact that today most customers that are in need (or want) of a new vehicle begin Read more...

I visit about 250 dealerships a year and, from time to time, I hear different complaints about things that are Read more...

WOW! Have you noticed how Customer Retention is the new buzzword? For many years it was CSI and Manufacturer’s pushed Read more...

Apple Ford in Columbia, Maryland decided in 2004 that their focus would be on providing a customer experience that would Read more...

Wikipedia defines “customer retention” as, “…the activity that a selling organization undertakes in order to reduce customer defections. Successful customer Read more...

There has been a lot of talk about CSI and Customer Retention in the Automotive industry over the last ten Read more...