Dealership For Life

Automotive Loyalty Programs

Dealership For Life has specialized in designing successful marketing and automotive loyalty programs since 2004.

Industry Leading Results Since 2004

Our belief is no one will take better care of your customer than you, so our automotive loyalty programs are designed to create the "Why Buy Here" and drive your customers back to you first.

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Dealership for Life History

Since 2004 Dealership For Life has assisted dealers in creating custom programs to brand their businesses, administrate their program, train their staff and produce retention and sales/service profits that set new standards in the industry.

2004

DFL pilots the first program at a Ford store in Maryland!

We still work with this group today!

2006

We open our first office in Jacksonville, FL!

We open our first office in Jacksonville, FL and have about 5 dealers; Our IT and software is also brought in house in 2007

2008

We start expanding into dealerships outside of the east coast!

Our graphics department is brought in house; up to 40 dealers.

2010

Our install & training team is developing and taking off!

We also added to the marketing side of DFL.

2013

We are up to around 200 dealers!

We are up to around 200 dealers. Our mobile app team joins us to create custom dealer branded apps for all stores.

2014

We continue to partner with many dealers!

We continue to partner with many dealers to build customized rewards programs every day!

2016

We added Fixed Ops!

Fixed Ops department & specialized training team is added and offered to our DFL dealers.

2020

IT & Graphics continue to grow!

IT & Graphics continue to grow and add to our offerings, Up to 750 dealers!

2020

DFL thrives during Covid-19 pandemic!

IT & Graphics continue to grow and add to our offerings, Up to 750 dealers!

2022

DFL begins development of EV program!

EV Programs start to develop, retention & loyalty at all current dealers continuing to grow and succeed.

2023

DFL continues to thrive and innovate!

Busier than ever with our ever growing platform & products, climbing up and over 1200 dealers. We also launched our new website with many new features like our "Build Your Own" program.