DFL:Up to Speed

Apple Ford in Columbia, Maryland decided in 2004 that their focus would be on providing a customer experience that would lead to maximum customer retention. Read more...

Join Dealership for Life at the Women In Automotive Conference on June 26th – 28th and see how your dealership can benefit from the custom Read more...

Join Dealership for Life (Booth #5820N) at the 2016 NADA convention in Las Vegas March 31 – April 3 and see how your dealership can Read more...

Wikipedia defines “customer retention” as, “…the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first Read more...

Back in January, 2015, I was conducting training for a dealer in New England. One of the points I emphasize in Sales Training is the Read more...

There has been a lot of talk about CSI and Customer Retention in the Automotive industry over the last ten years. CSI is great for Read more...

For as long as I can remember, dealership service departments have strived to retain customers. From implementing proven processes to practically giving the store away.