DFL:Up to Speed

Every dealership in the United States wants to have greater retention. It is no secret that the car business is easier, more profitable and a Read more...

I was waiting in the airport at Jacksonville, FL for a plane the other day and several passengers were in a passionate discussion about various Read more...

I find it fascinating that everyone in the automobile business doesn’t use a rewards card to thank their customers for their loyalty. I don’t know Read more...

Retention is great for every business, and no one has better retention than the National Football League. Teams like the New York Giants have a Read more...

We’re a talkative bunch at our Dealership and the thing we really enjoy are conversations we have with our customers. Sports, weather, and yes – Read more...

Every automotive dealer believes that they run the best operation and do everything a little better than their competition.  Is this true?  I have the Read more...

Dealership For Life was founded to create DEALER OWNED programs that allow dealers to not only BRAND their own program, but choose whether they want to Read more...

I read an article recently in USA TODAY under the heading “ Expect some freebie love when buying a new car “ The article mentioned Read more...

It is a well-known fact that today most customers that are in need (or want) of a new vehicle begin their shopping experience by going Read more...