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Dealership For Life

Fully Customunderline Retention Platform

Contact Dealership for Life today for a free demonstration.

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New!

Branded Appsunderline

Custom High Quality Apps

Contact Dealership for Life today for a free demonstration.

New Templates!

May Templates!

Mother's Day, Memorial Day Specials and More!

May Templates
Blog Post

Paul Healy Interview

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295 Million Customers Reached - Since 2004!

Dealership for Life provides the Ultimate full-service dealer center for retention and loyalty!

Fast

Your program can be up & running in less than 30 days!

Dealerships see positive results in 12-14 months!

Integrates directly with your DMS to track sales and service data in real time!

Our dedicated marketing team turns around design requests within 48 hours!

Retain

Increase your customer retention rate by 45%+

Track retention data in real time via our proprietary dashboard

A dedicated customer support team helps your customers 7 days a week

Lifetime engine, powertrain, battery, pre-paid maintenance and more F&I products available in reinsured or self-insured formats

Grow

We work with you to create and promote a custom-tailored "Why Buy & Service Here" program, branded to your dealership

Integrated customer equity data mining tool included

Full sales, service and F&I training included by high-caliber industry veterans

Marketing results consistently exceed average industry open and click rates, driving more CRM prospects to your store

Save

Stop overpaying for multiple, separate third party vendors that don't work together

Online proprietary dashboard: track retention data, view marketing results, manage customer profiles, message customers, includes an equity mining tool & more at no extra cost

Dealership-branded loyalty mobile app with rewards tracking, included with the program

Full-service marketing by our top-notch, automotive-focused design team allows you to consolidate your advertising strategy

DFL Programs are 100% Customized at the Dealership Level.

You pick which programs are right for your dealership. Then our team brands them using your dealership's branding guidelines.

Lifetime Engine/Powertrain

Maintain your engine long after your OEM warranty expires.

Get Lifetime Coverage
Lifetime Engine and Powertrain

VIP Customer Status

The more money your customers spend at your dealership, the more rewards they become eligible for.

Learn About VIP programs
VIP Customer Status

Pre-Paid Maintenance

The #1 reason any vehicle owner visits a repair facility!

Get Started
Pre-paid Maitenance

Reward Points

Points can drive your Dealership's Fully Branded Program!

Get Rewards
Reward Points

Plus Manyunderline More Options Available

Create your own Dealer Branded Rewards Program that integrates with your DMS and Recognizes Customer Pay Dollars!

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What underlineDFL Offers

Boost Profitability and Retention

According to NADA, 86% of your retained customers WILL repurchase from you!

Increased retention rates (45%+)

Track marketing, sales & service data in real time with our transparent and easy Dealer Dashboard.

Mobile App and Landing Page

Increased Engagement and Customer Relations

Email Open Rates Increase

Email Open Rates (30%+) & Click Rates (3%+) above industry average

Mobile App

High engagement rate with prompts & push notifications + social media redirects!

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Customer Retention

Loyalty Program

On average, loyal customers are worth up to 10x as much as their first purchase.

49% of consumers agree they spend more after having joined a loyalty program.

83% of consumers said loyalty programs make them more likely to continue doing business with certain companies.

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Equity Mining