Industry Insights – June 2025

The summer slowdown hit in June — and the market’s showing it.

Sales Take a Breather

After a spring rush, new vehicle sales cooled to about 1.25 million. The hype wore off, and rising prices aren’t helping.

Inventory’s Back

Dealers are finally seeing fuller lots — 2.83 million new vehicles in stock. That’s good news, but it also means buyers have more power to shop around.

Prices Still High

New car prices held steady around $48.7K, and monthly payments climbed to a wild $747. Used cars? Averaging $25.5K and still in high demand.

EV Growth Stalls (For Now)

EVs held at 7% of the market. Not bad, but not growing. Meanwhile, Ford and GM are talking more balance between gas and electric. Hybrids are getting a lot of attention.

Recalls Making Headlines

Ford’s leading the pack — 88 recalls so far this year. Dealers: prep your service lanes.

Global Glance

India saw a nice bump in June sales, and the UK had its biggest car month since COVID — mostly driven by EVs.

How You Can Stay Ahead

New car prices are holding near $48,700, used car prices are inching up, and the average monthly payment just hit $747 — a record high. Inventory is finally back, which means shoppers have more choices — and more reason to shop around.

So how do you keep them coming back?

A strong loyalty program.

Here’s why it matters:

Repeat service = repeat sales. In a high-cost market, service drives trust. Loyalty rewards keep them in your service lane — and in your funnel for their next vehicle.

Affordability wins. When buyers are stretched thin, savings on service, parts, or future purchases keep your dealership top of mind.

More recalls = more opportunity. Ford’s massive 88-recall streak this year? That’s not just a headache — it’s a chance to get customers back in the door, build value, and reward them for sticking with you.

Retention beats acquisition. With EV growth stalling and buyer indecision rising, hanging onto your current customers is cheaper and more valuable than chasing new ones.

Bottom line:

You can’t control interest rates or tariffs — but you can control how loyal your customers are. A dealership loyalty program gives them a reason to stay, even when the market gets tough.

Want to build your own custom retention program? Let’s talk.