DFL:Up to Speed

Every automotive dealer believes that they run the best operation and do everything a little better than their competition.  Is this true?  I have the Read more...

Dealership For Life was founded to create DEALER OWNED programs that allow dealers to not only BRAND their own program, but choose whether they want to Read more...

I read an article recently in USA TODAY under the heading “ Expect some freebie love when buying a new car “ The article mentioned Read more...

It is a well-known fact that today most customers that are in need (or want) of a new vehicle begin their shopping experience by going Read more...

Dealership for Life has been helping hundreds of dealerships across the country retain more customers every month with our customized marketing and retention programs that Read more...

I have had a few calls from people about last month’s article. The main question was how you would go about setting up this type Read more...

I visit about 250 dealerships a year and, from time to time, I hear different complaints about things that are not working the way we Read more...

WOW! Have you noticed how Customer Retention is the new buzzword? For many years it was CSI and Manufacturer’s pushed it via incentives. Dealers quickly Read more...

An expectation is something we think about but maybe we unconsciously take for granted in establishing our dealership’s culture, or the way we conduct business Read more...