DFL:Up to Speed

I read an article recently in USA TODAY under the heading “ Expect some freebie love when buying a new car “ The article mentioned Read more...

It is a well-known fact that today most customers that are in need (or want) of a new vehicle begin their shopping experience by going Read more...

Dealership for Life has been helping hundreds of dealerships across the country retain more customers every month with our customized marketing and retention programs that Read more...

I have had a few calls from people about last month’s article. The main question was how you would go about setting up this type Read more...

I visit about 250 dealerships a year and, from time to time, I hear different complaints about things that are not working the way we Read more...

WOW! Have you noticed how Customer Retention is the new buzzword? For many years it was CSI and Manufacturer’s pushed it via incentives. Dealers quickly Read more...

An expectation is something we think about but maybe we unconsciously take for granted in establishing our dealership’s culture, or the way we conduct business Read more...

Apple Ford in Columbia, Maryland decided in 2004 that their focus would be on providing a customer experience that would lead to maximum customer retention. Read more...

Join Dealership for Life at the Women In Automotive Conference on June 26th – 28th and see how your dealership can benefit from the custom Read more...