Frequently Asked Questions

Who pays for the program?

There are many ways the program actually pays for itself with increased revenues from all departments. Building profit into an upgrade package can also pay for the program. Marketing & Advertising budget can also easily cover it.

How do writers get compensated for the points discount?

Most dealers will charge the points "discount" to advertising so the advisors will not lose commission on the sale. Some will look at it as an opportunity for the advisors to up sell and make additional commission after discount or "rebate".

It is an expense that does not show immediate ROI, why should I do it?

Like most expenses that pertain to a vehicle sale, those expenses are packed into a vehicle sale. The first 3-4 months of sales create an extended cushion of revenue set aside to offset any expense by the time the first service visit occurs. For a reinsured product (LTPT/LTE), this could result in years of stockpiled revenue...

How do we keep up with graphics?

We have a skilled team of designers that know the importance of speed in the car business. We hand pick select designers and grow them in the industry that keeps moving fast!

Who are your competitors?

Few and far between. The manufacturer loyalty programs COULD be considered competitors, however they really are not - because they are branding the manufacturer, whereas we are branding the Dealer!

How do you make reporting and processes so automatic & seamless?

Pulling DMS data on a nightly basis with the expertise of our IT team, we keep the program running smoothly so the biggest thing your team has to do is.. TALK ABOUT IT! Make it your new culture!

I already have a program from the factory, why do I need this?

The factory does very little to brand your dealership. You can't control your own message. A factory program does nothing to make you unique in the marketplace.

I want to build a program, but not sure where to start, can you help?

Absolutely. We will show you some best practices and guide you along the way. We can also show you reports & metrics what is working out there, in different territories and among all of the different manufacturers. We have an abundance of results and samples to help you build your BEST program! What do you want to invest in your customers to keep them coming back FOR LIFE?

It seems like DFL checks off a ton of boxes of many vendors that I currently use, is it common for that to happen?

Yes, most of our dealers call us the One Stop Shop for that very reason. We can help with MANY of your needs with our marketing & retention platform, and if we have not built something you are looking for, we will! That is how we have kept adding to our program over the years. Our dealers ask us if we can do something, and we bring it to life!